Wednesday, 16 February 2011

What kind of media institution might distribute your media product and why?


The publishers who would probably publish my type of magazine would be IPC media because from my research they would publish such magazines as NME, which is very simular to my type of magazine who is published Time Warner. The advantage of using such a big company is that your magazine would get alot of publicity around the world, which will help your magazine get the right audience. But the disadvantages of using a big company is that it could get over competitive with all the different magazines their publishing. The advantages of using a smaller company is that they i'll work on your magazine much more in depth to help you get the right audience.

For my magazine i would want it to go to a big company to help get it publishedto the right shops such as WH Smith. But there can also be problems with the editorial independance where the profits of my magazine wouldn't be as high and wouldn't get much promotion. There would be an online version of my magazine, which could have have sponsers involved for awards ceremonies and could advertise such companys as itunes, new look etc. But it can depend on the scale of the venture, genre of music and the target audience.

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