Tuesday, 15 February 2011

Institutional data music magazine

Key Facts
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30

80% of NME readers feel that music is an important part of their lives
79% of NME readers like to listen to new bands
63% specially choose to listen to indie/guitar bands
49% specially choose to listen to live bands in studio


From what we can see from the research of NME, the magazine is a very successful magazine and has been around for 60 years +. From the research we can see that most of the audience are male which is a big percentage of 73%. And the average age range for this magazine is at 25.

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